michelle lamar

Affirmagy is a Seattle based retail brand that creates unique personal size wraps silk screened with positive affirmations. I developed and implemented online and social media plans for the brand. Word-of-mouth is an important part of the brand growth, so online and social media interaction is very important.

Marco Pelusi is a well-known hair stylist in Beverly Hills. Marco's Beverly Hills salon has many celebrity clients and patrons. In 2006,Marco launched his own line of hair products for colored hair. I worked for Marco as a marketing consultant for his retail launch.

White Trash Palace opened in August 2005. Using very little advertising and social media marketing, I was able to generate consumer awareness and gain national press very quickly. The store had an opt-in customer newsletter list of over 5,000 customers and a catalog.